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Sam Flemming    

Co-Founder and CEO, CIC, China    

Sam Flemming is co-founder and CEO of CIC, the first and leading Internet Word of Mouth (IWOM) Research and Consulting firm in China. Sam has been a participant of China’s digital evolution for over 10 years starting with Chinapay.com, the first online payment platform in China. With CIC is at the forefront of exploring Chinese digital culture, helping leading brands in China such as Pepsi and Nike understand how the massive Chinese Internet Word of Mouth is impacting and can be used to impact marketing communications, customer relationships and research and development,

Sam has been interviewed and quoted extensively on topics related to Chinese digital culture, social media and the Internet by media sources worldwide including Businessweek, The Wall Street Journal, Bloomberg TV, CBS Market Watch, and NPR. He is also a frequent speaker at well-renowned branding and marketing events throughout the world, such as 2008 Ernst & Young Global Symposium, Edelman PR Annual Global Leadership Meeting, Intel’s Global Digital IQ Training, The Economist’s Fifth China Branding Roundtable, China New Media Event in Amsterdam and the Youth Marketing Forum Asia 2008 in Singapore. Sam is highly respected by China’s Internet industry experts and is considered the leading pioneer of IWOM in China with his “China IWOM Blog” being seen a “must read” source for timely information on IWOM, PR and Internet marketing in China.

Under Sam’s leadership, CIC has built a highly qualified team of analysts who utilize proprietary Chinese language text mining technology to provide a prestigious list of Fortune 500 clients with customized reports and insights based on systematic analysis of tens of millions of BBS and blog posts written Chinese netizens.

Sam holds a Master’s Degree in Teaching English to Speakers of Other Languages from Monterey Institute of International Studies in Monterey, CA and a BA in Sociology and Religion from Rhodes College in Memphis, TN. He is a native speaker of English, speaks Mandarin Chinese, and has lived in Shanghai for 10 years.

Sam Flemming presented during the 3a - Capitalising on China's digital cultural explosion session.

DCSIMG