George Yip is Dean of the Rotterdam School of Management (RSM), Erasmus University. He is one of the world's leading authorities on global strategy and marketing, managing global customers, and internationalization. RSM is ranked among the top 10 business schools in Europe, renowned for its ground-breaking research in sustainable business practice and for the development of leaders in global business.
George is a Fellow of the Advanced Institute of Management Research, the UK's research initiative on management (www.aimresearch.org), and a Fellow of the Academy of International Business. His current research concerns management innovation, strategic transformation, international competitiveness, and global customers.
George has talked to many top management groups all over the world, including ABN Amro, American Express, Arab-Malaysian Bank, Bank of America, BASF Deutsche Bank, Carl Zeiss, Delta Airlines, Deutsche Bank, Du Pont, Ernst & Young, IBM, J-Phone (Japan), KPMG, Nestlé, NokiaNissan, Nokia, Philips, Peoplesoft, Pitney Bowes, Ralston-Purina, San Miguel, SAP, Sara Lee, Saudi Basic Industries Company, Singapore Airlines, Sony, Spirent, and ST Microelectronics. George is also an accomplished speaker, presenting at conferences held by Business Week, Far Eastern Economic Review, Forbes, Fortune, and the World Economic Forum.
He has twelve years of full-time business experience in international business, marketing, and strategy including positions with Unilever, Lintas and Price Waterhouse. Before joining RSM, George was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company. During this time he was on leave of absence as Professor of Strategic and International Management at London Business School. He was previously Chair of Marketing and Strategy at Cambridge University, and has held faculty positions at Harvard Business School and UCLA. He has held visiting positions at various other institutions.
His latest book is Managing Global Customers (Oxford University Press, 2007). His earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992. He has published many books and articles in renowned business. He holds BA and MA degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United Kingdom and of the United States.
Professor Yip presented during 5a - Global talent wars.
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