British Council home

PMI2 marketing and communications campaigns

The Education UK brand provides us with a sound platform from which to launch marketing campaigns that strengthen positive perceptions of UK education.

We also want to show international students undertaking a UK education that we value their contribution, and build long-lasting relationships with them so they remain engaged with Education UK after their studies.

Funding has been allocated to each of the PMI2 priority markets so that campaigns can be delivered that best serve the specific needs of each market.

Current and recent multi-market campaigns include the following.

The Education UK Challenge

A competition that shows potential students and employers the investment value of a UK education through the completion of 'challenges' set by UK institutions working with Education UK and the British Council.   
eumd-campaigns-challenge.htm    

Let your English grow

A campaign aimed at raising the profile of English language learning opportunities in the UK.   
eumd-campaigns-let-your-english-grow.htm    

Projectorhead

A campaign to encourage international students studying in the UK to create video diaries of their experiences.   
eumd-campaigns-projectorhead.htm    

Shine! The International Student Awards

An annual campaign which celebrates the achievements of international students studying in the UK.   
eumd-campaigns-isa.htm    

International student exhibition

We produced an exhibition in 2007 looking at the history of the UK’s relationship with international students.   
eumd-campaigns-isa-exhibition.htm    

Strategic alliances and partnerships - PMI2 Connect

Education UK Brand

Marketing and communications campaigns   

Education UK website and publications

Student experience

Working with agents

Visas, pre-departure information and orientation

Employability