Education UK Exhibitions

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Education UK Roadshow, Singapore

13 to 15 August 2008

An Download PDF Document event report (63KB)   [Education UK Partnership password required] is available.

This is an event that brings UK institutions directly to a number of local Junior Colleges in Singapore. It is aimed at providing an opportunity for students from Junior Colleges to gain information about UK universities / courses to further their studies at undergraduate level. An invitation will also be extended to students of the International Schools in Singapore. It is a three day, low-cost event, with a target audience of approximately 3,000 students.

The roadshow is a different approach from the traditional ‘ballroom’ Education fair, aiming to target our audience at their place of study. The Junior Colleges involved are three of the top institutions in Singapore, with a reputation of sustained numbers of students interested in an overseas education. The event has been timed to coincide with the time when local A-level students are researching and planning for their HE applications.

Benefits
For UK Institutions

• an opportunity to promote UK education in Singapore at a much lower cost than at the traditional Education UK Exhibition
• an opportunity to build a closer working relationship with the careers advisers in Singapore, as the event will be held in the local education institutions
• no need to make separate visits to the Junior Colleges, saving both time and money
• bigger crowds expected with serious enquiries about their courses.

For local students

• will be able to meet most of the UK representatives under one roof at the same time
• the timing is good for local students, as they are preparing to make applications to higher education institutions.

For local institutions

• the careers advisers will have an opportunity to build closer ties with UK partners
• the local institutions will add value to the overall experience for students, where these institutions will serve as a 'one-stop-centre'.

For the British Council

• provides UK institutions with a new platform for recruiting international students at a low cost
• provides opportunities for closer ties with the career advisers of Junior Colleges in Singapore.

Key details

Date Location Participation fee for Partnership members Participation fee for all other institutions Maximum number of participants
13 to 15 August 2008 Singapore GBP 700 GBP 1,400 35

The participation fee includes:

• venue hire
• table and chair
• PR campaign: advertising on web, newspapers, flyers, briefing with career advisers, mail shots for current British Council customers
• refreshments
• discounted hotel rates
• transport between recommended hotel and roadshow venues.

Please note that no formal stand construction will be used at this event. As this is a roadshow, it is strongly advised that participants travel light. We recommend portable / foldable banners or pop-up stands for use as backdrops.

The event will also include:

• a booth for the British Council and British High Commission colleagues
• a sales counter to promote the Education UK guides.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Target markets
As this is a more focussed event, the target market is primarily prospective undergraduates, specifically the following key subject areas:

• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Market information

• Singapore market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Singapore Partnership members can access education market intelligence on the Singapore Partnership website

Programme and venues

Date

Time (tbc)

Venue

13 August 2008

1200–1700

Victoria Junior College

14 August 2008

1100–1600

Anglo-Chinese Junior College

15 August 2008

1000–1700

Hwa Chong Institution

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Air freight: 30 July 2008

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.

DCSIMG