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Education UK exhibition Malaysia

20 to 27 March 2010

An Download PDF Document event report (343KB)   [Education UK Partnership password required] is available.

Key details

Date Location Participation fee for Partnership members Participation fee for all other institutions Maximum number of participants
20 to 21 March 2010 Kuala Lumpur, Malaysia GBP 2,843 GBP 5,686 78
23 March 2010 Penang, Malaysia GBP 1,266 GBP 2,532 40
25 March 2010 Kuching, Malaysia GBP 1,105 GBP 2,210 25
27 March 2010 Kota Kinabalu, Malaysia GBP 1,352 GBP 2,704 24

Highlights of the event

  • We aim to have a grand total of 12,000 visitors.
  • We are re-introducing a trans-national education providers' section within the exhibition hall. The cost of participation is the same as for the main exhibition. Trans-national education will enhance the awareness of students' study options for those who cannot afford a full overseas education.
  • We are working with student ambassadors / alumni to be involved in a pre-event prior to the exhibition. We will introduce a social media network and games to engage the primary target audience aged between 16 and 24 years.
  • There will be a fully-integrated pre-exhibition advertisement campaign that reaches our primary and secondary target audiences, including:
    • advertisements placed in major national edition newspapers, targeted magazines and websites
    • direct mailing sent to over 100,000 targeted individuals, universities and colleges
    • posters and postcards delivered to targeted schools, colleges and universities
    • staff promoting the exhibition by participating in local education fairs and institutions outreach.

Cost
The participation fee includes:

  • Kuala Lumpur:
    • three metres by three metres stand
    • overhead fascia panel with stand numbers
    • carpet throughout
    • one coffee table
    • one lockable cabinet
    • one information desk
    • two folding chairs (exhibitors can request for two additional folding chairs if necessary at no added cost.)
    • two easy chairs and a coffee table
    • one brochure rack
    • two fluorescent tube lights
    • two 100 watt spot lights
    • 13 amp single phase socket
  • Penang:
    • 2.5 metres by two metres stand (each booth of two half pieces back laminated panels and two panels on either sides of a 90 degrees straight; each panel measures one metre wide by 2.5 metres high); stands will be medium in size (only able to accommodate small geodesic / nomadic displays)
    • a long table and four chairs
  • Kuching:
    • one 2.5 metres high panel as a backdrop (only able to accommodate small geodesic / nomadic displays)
    • a long table and two chairs
  • Kota Kinabalu:
    • one 2.5 metres high panel as a backdrop (only able to accommodate small geodesic / nomadic displays)
    • a long table and two chairs
  • advertising and promotion campaign.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

We have reviewed the advertising budget for the Kuala Lumpur exhibition and are pleased to have reduced price by GBP 697. There has been a slight increase in the price of the other venues due to the exchange rate being less favourable than this time last year. In addition to this, we have worked to ensure that the budgets for advertising and printing have been divided as accurately as possible to ensure that institutions are receiving value for money across all four venues.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

  • GCSE, A-levels and equivalents
  • Access and foundation
  • Accountancy
  • Actuarial Science
  • Applied and pure sciences
  • Built and natural environment
  • Computing, mathematics and IT
  • Engineering and technology
  • Health and medicine
  • Humanities
  • Law
  • Management, business and finance
  • Social sciences and communications
  • Sport, leisure, hospitality and tourism
  • Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

  • Accountancy
  • Applied and pure sciences
  • Built and natural environment
  • Computing, mathematics and IT
  • Engineering and technology
  • Health and medicine
  • Humanities
  • Law
  • Management, business and finance
  • MBA
  • Social sciences and communications
  • Sport, leisure, hospitality and tourism
  • Visual and creative arts

Market information

Draft programme
Kuala Lumpur

Date

Time

Activity

Thursday
18 March 2010

Arrive in Kuala Lumpur

Friday
19 March 2010

1500–1700

Booth set-up

1830–2200

Cocktail reception hosted by the British Council for UK delegates, UK regional office staff and local education contacts

Saturday
20 March 2010

0900–1230

Booth set-up

1000–1130

Market briefing

1145–1230

Booth set-up

1300–1800

Exhibition open to the public

1330–1730

Seminars

Sunday
21 March 2010

1300–1800

Exhibition open to the public

1330–1730

Seminars

1800–1900

Booth tear-down

Monday
22 March 2010

Travel to Penang

Penang

Date

Time

Activity

Monday
22 March 2010

Arrive in Penang

1600–1800

Registration and booth set-up

Tuesday
23 March 2010

1000–1200

Registration and booth set-up

1300–1800

Exhibition open to the public

1330–1730

Seminars

1800–1900

Booth tear-down

Wednesday
24 March 2010

Travel to Kuching

Kuching

Date

Time

Activity

Wednesday
24 March 2010

Arrive in Kuching

Thursday
25 March 2010

1000–1230

Registration and booth set-up

1300–1800

Exhibition open to the public

1330–1730

Seminars

1800–1900

Booth tear-down

Friday
26 March 2010

Travel to Kota Kinabalu

Kota Kinabalu

Date

Time

Activity

Friday
26 March 2010

Arrive in Kota Kinabalu

Saturday
27 March 2010

1000–1200

Registration and booth set-up

1300–1800

Exhibition open to the public

1330–1730

Seminars

1800–1900

Booth tear-down

Venues
Kuala Lumpur
Kuala Lumpur Convention Centre

Penang
G Hotel

Kuching
Four Points Sheraton Hotel

Kota Kinabalu
Le Meridien Hotel

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

  • Sea freight: 22 January 2010
  • Air freight: 19 February 2010

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.

DCSIMG

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A registered charity: 209131 (England and Wales) SC037733 (Scotland)
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