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Education UK exhibition Greece

17 to 20 April 2010

An Download PDF Document event report   [Education UK Partnership password required] is available.

Key details

Date Location Participation fee for Partnership members Participation fee for all other institutions Maximum number of participants
17 to 18 April 2010 Athens, Greece GBP 1,938 GBP 3,876 75
20 April 2010 Thessaloniki, Greece GBP 1,248 GBP 2,496 50

The participation fee includes:

• venue hire
• one or two tables (1.83 by 0.76 metres) and four chairs (there will be no ‘shell’ or booth; you are strongly advised to bring a display unit, as the sticking of posters on wall or pillars will not be possible); electric sockets will be available upon request
• promotion of the exhibition via a paid advertising campaign with outdoor billboards, radio, newspapers, and the Internet will be complemented by A3 posters, postcards and press releases
• refreshments for delegates.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

There has been a significant increase in participation fees in Greece. The global economic climate has meant that budgets are a lot more constrained and sponsorship income has not been secured at the same level as in previous exhibitions. The value of the Pound against the Euro has also fallen considerably since the exhibition in March 2009, which has had an impact on the final cost.

Highlights

• We aim to have a total of 7,500 visitors in both Athens and Thessaloniki.
• We are planning visits to Greek universities and high schools to promote the event.
• There will be a fully integrated pre-exhibition advertising campaign to reach our primary and secondary target audience. This will include:
• advertisements placed in major free press, high circulation newspapers
• posters and postcards delivered to targeted schools, colleges, universities and to general public at metro stations
• radio spots aired from five main radio stations
• Internet and social media, such as Facebook, will also be employed to carry our promotional message.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• Greece market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the March 2009 Education UK Exhibition in Greece

Draft programme
Athens

Date

Time

Activity

Friday
16 April 2010

1200–1800

Set up stands

1800–1900

Greek market information Q&A session

Saturday
17 April 2010

1100–1300

Set up stands

1300–2000

Exhibition open to the public

1500–1700

Coffee / sandwich break

1730–1930

Coffee break

Sunday
18 April 2010

1300–2000

Exhibition open to the public

1500 – 1700

Coffee / sandwich break

1730 – 1930

Coffee break

Thessaloniki

Date

Time

Activity

Tuesday
20 April 2010

1100–1300

Set up stands

1400–2000

Exhibition open to the public

1530–1930

Coffee / sandwich break

Venues
Athens
Athens Hilton Hotel

Thessaloniki
Makedonia Palace Hotel

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Road freight: 19 March 2010
• Air freight: 2 April 2010

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.

DCSIMG