enhance the role of the media in driving forward the process of making communities inclusive, successful and tolerant
elaborate and communicate the message about the role of journalists: the ethical and the business argument
help journalists avoid falling into traps of language, emphasis and ignorance as they report the integration of new people, new ideas, new cultures and new faiths into cohesive communities, accepting that inaccuracy or insensitivity may damage progress being made in representing communities fairly and faithfully
give constructive advice and offer editorial standards
showcase positive and negative practices
download guide (3.5Mb pdf, only in Bulgarian)
heighten the tolerance of the audience towards specific groups and cultures
form and heighten audience’s intercultural expectations about specific groups and cultures
form and build partnership between media and NGO’s working in specific fields of social and cultural diversity
help young people accept Otherness as a human right
Consultations have been held on each of the topics with representatives of the respective group.
