Lots of people think you have be an artist or a creative writer to work in advertising. Truth is, there are lots of different jobs in the field that don’t require those skills at all, and Ferris’ program is built to suit. What's more, since most companies no longer simply advertise, but instead use all of the forms of marketing communication in concert, so does Ferris’ program. It's one of the very first in the nation to have this focus and it all adds up to relevance and employability.